WHAT'S COMING UP?

East Bay Backroads Run (Redwood Rd. / San Pablo Dam) - August 23, 2020

This is a PAID member run only! NOTE: This event is also a fundraiser for Hope Hospice. We usually have the fundraiser in May but that run ...

"MINI We Tow You Drive"

Marketing discusses a new MINI Asia marketing campaign:
MINI’s brand activation campaign,“MINI We Tow You Drive” programme, sees the brand taking a test drive out of the showroom and onto the streets.

The brand partnered with a tow service company to help drivers whose cars (of all brands) had broken down. The programme responded to breakdown calls in real time, with a MINI dispatched together with the tow truck.

While their cars were being towed away, the drivers were offered a free ride in the form of a MINI, and drive it to their next destination. . . .

NORCAL MINIS CALENDAR & OTHER EVENTS