NORCAL MINIS: MINI To "Defy Labels" During Rio Olympics

MINI will provide long form interviews with a selection of athletes at the Olympics as part of its "Defy Labels" marketing campaign, according to Automotive News, such as:

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NORCAL MINIS is a California federally exempt 501 (c)(7) not for profit corporation and social club for promotion of the MINI brand and lifestyle. We are Northern California's premier MINI club. Our members are MINI Cooper enthusiasts. Our club directors organize and plan group activities for the club. We have fundraisers for charitable causes meaningful to our members while having fun in our Minis. Annual dues are used for the support of Club operations such as reservations, administrative supplies or charity. Club officers and directors are volunteers who dedicate their time, knowledge and skills to making a difference in the MINI community. Email us anytime with your comments or questions.

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MINI To "Defy Labels" During Rio Olympics

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