MINI To "Defy Labels" During Rio Olympics

MINI will provide long form interviews with a selection of athletes at the Olympics as part of its "Defy Labels" marketing campaign, according to Automotive News, such as:

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NORCAL MINIS is Northern California's premier MINI club since 2003 for the promotion of the MINI brand and lifestyle. Our members are MINI Cooper enthusiasts.

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MINI To "Defy Labels" During Rio Olympics