According to MINI product manager Hans-Joachim Leonhardt, as quoted by Automotive News, MINI's "main aim [with the Countryman] is to unlock a wholly new target audience, young families with kids, sporty youngsters, folks from modern milieus -- everyone can now drive a Mini.”
Monday, August 30, 2010
Countryman Targeted At Families
According to MINI product manager Hans-Joachim Leonhardt, as quoted by Automotive News, MINI's "main aim [with the Countryman] is to unlock a wholly new target audience, young families with kids, sporty youngsters, folks from modern milieus -- everyone can now drive a Mini.”
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