What Women Want In Cars Is Not What Men Want

TrueCar.com did an analysis of gender differences in car buying. The study showed that women were more cost-conscious and purchased fuel-efficient vehicles while men purchased vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle.

The brand with the highest percentage of retail sales to females in 2010 was MINI, 47.9%, followed by Kia, 46.8%, and Honda, 46%. Men were the primary buyers of super-expensive, small-volume and exotic cars. They accounted for 93.6% of Ferrari buyers and accounted for more than 90% of the buyers of Lotus and Lamborghini.

[Source: via Los Angeles Times]