C/D: Minis keep getting bigger. Is there a point when Mini isn’t mini anymore? Do you have a size limit?
JG: For 2014 our new-generation hatchback grew ever so slightly; it’s longer by 9 centimeters (3.5 inches), and I think the size of our core model we have now is the right one. The new hatchback is actually similar in terms of size and footprint to the Countryman we launched in 2010. But we’ve also found that some customers are saying “I need more space” and a second set of doors, so when you are talking about this segment I think different rules apply.
WHAT'S COMING UP?
Hi Everyone, It's that time of year again. Our annual meeting will be held on September 17, 2017 at Miner's Leap Winery. Meetin...
A Car And Driver Q & A With Jochen Goller, VP Of MINI Sales
Car and Driver spoke with Jochen Goller, the Vice President of MINI Sales, at the 2014 North American Internatonal Automobile Show in Detroit. Among the comments adduced from Goller:
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