BIZCOMMUNITY.com covers the unique MINI MINILECTRIX installation at the Johannnesburg International Motor Show that has draw massive crowds. The installation, with the assistance of Gloo, a digital marketing agency, constructed the bespoke MINI Scalextrics course consisting of a four-lane track, a stylized track environment which included a replica MINI dealership, and various on-track cameras and sensors controlled by a custom iPad control system. At the end of each race, the player's time, position and photo finish were shared on social media platforms to spread the word of MINILECTRIX.
