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Burton And MINI Expand Global Partnership


MINI has agreed to continue to be the presenting partner of the Burton Global Open Series and, now, will sponsor other Burton events. The first event is the Burton Rail Days competition, which will take place at the Roppongi Hills Arena, in downtown Tokyo on Nov. 19. Here's Burton's press release,
After a very successful first season working together, Burton Snowboards and car manufacturer MINI are pleased to announce an expanded partnership for 2011/2012. As the foundation of their relationship, MINI will once again be the presenting partner of the Burton Global Open Series (BGOS), one of snowboarding’s most progressive competition series that takes place in four countries. In addition to the BGOS, MINI and Burton will also collaborate on more snowboard events throughout the upcoming season.

One of the most exciting new events for Burton and MINI is the first ever Burton Rail Days competition, taking place on November 19, 2011 in Tokyo at the Roppongi Hills Arena. The Burton Rail Days event will bring 16 top international snowboarders to the heart of Tokyo for a world-class street rail competition that will award the winner with $15,000 cash. A confirmed rider list and entertainment schedule for Burton Rail Days will be released in early November.

Next up on the event calendar for Burton and MINI is the Burton Super Demo Tour and AM Series, which kick-off in North America in late December/early January. This will be the first season that MINI is on board with these consumer events, which will take on a whole new vibe with next-level product demos, entertainment and amateur snowboard competitions. Dates and details will be released later this fall.

[Source: Transworld Business]