Nargess Shamnanesh-Banks writing for TimesOfMalta.com at first thinks the new MINI Coupé is targeted at men,
"The floating roofline that is at the heart of its design adds a somewhat masculine touch.After seeing how much cosmetic customization is available she concludes
“The roof graphic is almost emulating a baseball cap turned the other way to have an attitude, personality and status,” Anders Warming told me when the car was first revealed."
"Surely the Coupé is a car that will appeal to women and the modern man in equal measures."