Apparently MINI took "launch" quite literally. MINI erected "a 30-foot tall MINI space shuttle in the middle of New York’s meatpacking district" and had four MINI ambassadors in full astronaut suits handing out brochures and answering questions.
![](http://s3.motoringfile.com.s3.amazonaws.com/wp-content/uploads/2011/10/1025_mini-coupe-Uni5606C3-640x480.jpg)
[Source: MotoringFile]