carpages reports that MINI will be promoting Team GB and Paralympics GB through the MINI Great British Roar by,
. . . travelling the streets, recording message of support with three new MINI London 2012 Edition models, on sale in 2012. One model will be transformed into a mobile video recording booth.
Inside the MINI Roar unit, the public will be able to view a video from two times Olympic gold medallist Daley Thompson, who will provide hints and tips on being a roaring success at crowd support.
A Facebook application has also been created to allow the public to get involved by creating a phone call to collect their Roars and support messages.
All supporter Roars will appear in a virtual stadium with a sound or video file of the message.
