Through May 29, 2011, MINI is running its 'It's Personal' guerilla marketing campaign in Berlin, Germany. Participants enter an on-site MINI Photo Box, put on a pair of headphones and select their favorite MINI from four colors and four models: the MINI Hatch, MINI Convertible, MINI Clubman and MINI Countryman. Participants then appear in real time on a huge video screen together with their photo and personalized MINI model.
Facebook users can take a photo, select their model from the MINI family,
upload it here and will also appear on the video screen in Berlin, be streamed live on the Internet and be entered into a competition. The winner, to be announced in June 2011, will win their favorite MINI model .
[Source:
autoevolution]
