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Avenue of the Giants Weekend Run - Sat. March 23, 2024

Saturday will be a very full day of cruising from Novato up through the Avenue of the Giants and ending at Eel River Brewing in Fortuna. Sun...

MINI Recycles Swiss Billboards

The billboard campaign called “Minimalism” created by advertising agency DraftFCB for MINI in Switzerland, uses discarded posters from other brand’s campaigns to cut out shapes to make up the simplistic MINI car design and the lettering ‘BE MINI.’ The “Minimalism” campaign displayed 20 of these unique billboards around Switzerland.

[Source: psfk]