The
cnet cartech blog discusses a study by Ford on car color choice. Bright, vibrant car colors such as yellow, green, and orange may look exciting, but U.S. customers on the coasts and customers in most European countries prefer the classic core colors such as white, black, silver, and gray. Gray and silver are popular in New York and Los Angeles. White is the preferred color for drivers in San Francisco. Boston drivers prefer black. Midwestern drivers prefer red, and drivers in Philadelphia, Washington, D.C. and Pittsburgh like green. Phoenix and Miami customers like the warm colors of sunset such as orange and gold.
